ABOUT / THE STORY

ABOUT SFG

For players. For parents. For the game.

THE STARTING POINT

BUILT AROUND
THE GAME.

Soccer Family Guide was created for the people who live soccer every week — the players putting in the work, the families making it happen, and everyone who simply loves the game.

We’re building a place to find better gear, discover tournaments, learn something new, follow the latest in soccer technology, and make smarter decisions along the way.

No matter where you are in the journey, the goal is simple: make soccer easier to navigate and more fun to be part of.

GET IN TOUCH
THE BIGGER PICTURE

THE GAME IS
BIGGER THAN
THE SCORE.

Youth soccer is more than 90 minutes on a field.

It’s early mornings, long drives, new teammates, tournament weekends, muddy cleats, highlight videos, training sessions and the people who show up every step of the way.

Soccer Family Guide is built around that entire experience.

We want to help players discover, learn and improve while giving families useful information along the way.

OUR APPROACH

KEEP IT USEFUL.

The soccer world is full of products, opinions and information. Our goal is to make it easier to find what actually helps.

01 / PRINCIPLE

REAL INFORMATION

We focus on information that helps players and families make better-informed decisions.

02 / PRINCIPLE

NO HYPE

Not every new product is a game changer. We focus on what actually matters.

03 / PRINCIPLE

PLAYER FIRST

The site is built around the player experience, not just products.

04 / PRINCIPLE

ALWAYS EXPLORING

Soccer keeps changing. New gear, technology, tournaments and training ideas are constantly emerging.

WHO'S BEHIND SFG

BUILT BY
SOCCER PEOPLE.

Soccer Family Guide is an independent soccer resource built around the everyday experience of youth soccer.

The idea is simple: bring together the gear, training, technology, tournaments and information players and families are looking for — all in one place.

As the site grows, so will the people, stories and experiences behind the guide.

TRANSPARENCY

HOW WE
MAKE MONEY.

Some links on Soccer Family Guide may be affiliate links. If you purchase through one of these links, we may earn a commission at no additional cost to you.

Affiliate relationships help support the site and allow us to continue creating guides, reviews and resources for the soccer community.

Our goal is to keep recommendations useful whether or not a purchase is made.

READ OUR AFFILIATE DISCLOSURE